Digital banking
through the
eyes of Gen Y and Gen Z
It’s no secret that the pace of digital adoption is at an all time high.
But in this ever-evolving digital world, it’s our technology natives, the Millennials and Generation Z (Gen Z), who arguably yield the most power.
Mobile is the way of the future for banks when it comes to meeting the needs of their younger customers.
Yep, you guessed it!
Mobile dominates
device preference
53% of Millennials and 41% of Gen Z say they would switch banks if communications were continuously difficult to understand.
Why are good communications essential?
Download our full report to gain a better understanding of communication preferences for Millennials and Gen Z in Personal Banking.
Download
Download
Download our full report to gain a better understanding of communication preferences for Millennials and Gen Z in Personal Banking.
Report Download
The value both generations place on essential
communications will grow, as they mature.
I value essential communications
Millennials
Gen Z
77%
56%
Download
Download our full report to gain a better understanding of communication preferences for Millennials and Gen Z in Personal Banking.
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